🏆 New standard for research
Get focus group insights at survey scale in hours
Get focus group insights at survey scale in hours
AI-powered research delivers rich qualitative insights from hundreds of participants instantly
Trusted by research professionals
AI-Moderated interviews
Compliant and secure by design
Executive-ready reports
Real insights, not shallow data
Start for free
Start for free
50 AI-moderated interviews with your real audience for free
The depth of focus groups, the scale of surveys
The depth of focus groups, the scale of surveys
Replace manual research
Deep qualitative insights, focus group quality
Survey-level scale
Save hundreds of hours
Any language
Any input (Videos, Images, etc)
Thousands of datapoints distilled into actionable, interactive reports in hours, not weeks
Thousands of datapoints distilled into actionable, interactive reports in hours, not weeks
The new way of research with scale and precision
The new way of research with scale and precision
Old way: trapped by limitations
Old way: trapped by limitations
Weeks spent recruiting participants and scheduling sessions
Hours of manual coding and data drudgery
Choose between expensive depth or cheap scale
Frustrated teams drowning in tedious analysis
Clients questioning research value and ROI
Missing critical market moments due to slow turnaround
Budget constraints forcing compromises on quality
New way: intelligence at scale
New way: intelligence at scale
Focus group-quality insights at survey scale
Automated qualitative analysis in hours
Real-time insights for agile decision making
Clients impressed by speed and insight depth
Never miss another market opportunity
AI-enhanced workflows reduce operational costs
Proprietary algorithms deliver accurate insights
What the free pilot includes
What the free pilot includes
50 AI-moderated interviews
Real conversations with your actual target audience, delivering authentic insights for immediate application.
Automated response coding
AI processes every response, automatically identifying themes and patterns across all interview data.
Theme and sentiment extraction
Extract key themes and sentiment patterns from responses, revealing the story behind the data.
Client-ready insight package
Polished summary with key findings, comparisons, and actionable recommendations ready for client presentations.
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Your pathway to focus group insights at survey scale
Your pathway to focus group insights at survey scale
Define your research goals
Share your research question and target audience criteria with minimal setup
Define your research goals
Share your research question and target audience criteria with minimal setup
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AI interviews launch automatically
50 moderated interviews begin with your actual target audience
AI interviews launch automatically
50 moderated interviews begin with your actual target audience
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Real insights emerge rapidly
Authentic responses and patterns surface within hours using live data
Real insights emerge rapidly
Authentic responses and patterns surface within hours using live data
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Receive presentation-ready results
Polished summary with highlights ready for immediate client use
Receive presentation-ready results
Polished summary with highlights ready for immediate client use
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Proof by the numbers
Proof by the numbers
80%
80%
Manual analysis reduction
Manual analysis reduction
AI automation achieves dramatic reduction in manual qualitative research workload compared to traditional coding methods
6-7 weeks
6-7 weeks
Traditional research timeline
Traditional research timeline
Standard market research projects require extensive timelines for focus groups, interviews, and comprehensive analysis
$10K-$30K
$10K-$30K
Focus group project cost
Focus group project cost
Average expense for traditional focus group projects including facilities, moderation, recruitment, and analysis
Aurora vs Focus groups vs surveys
Aurora vs Focus groups vs surveys
Aurora | |
|---|---|
Time to actionable insights | Hours, not weeks |
Understanding consumer motivations | AI-powered thematic analysis reveals why |
Participant reach | Scale meets depth |
Total project investment | Dramatically lower operational costs |
Manual effort required | Automated processing frees analysts |
Methodology consistency | Consistent AI-driven analysis |
Uncovering the story | Automated insight extraction |
Answer the hard questions
Answer the hard questions
Voices From Different Roles
Voices From Different Roles
Sarah Martinez
Research Director, Insight Dynamics
We had an impossible deadline for a client presentation. I was dreading having to choose between shallow survey data or expensive focus groups that would take weeks. With this platform, I delivered focus group-quality insights from 300 respondents in under 24 hours. The depth of understanding was exactly what I needed to tell the compelling story behind our client's brand positioning challenge.
Marcus Thompson
Senior Analyst, TrendScope Research
Finding the 'why' behind consumer behavior used to be my biggest challenge. This AI-powered analysis revealed emotional drivers and motivations that I never would have uncovered with traditional surveys. The automated theme extraction from open-ended responses gave me the narrative depth I needed to support our quantitative findings with rich qualitative insights.
Jennifer Chen
Agency Owner, Catalyst Market Intelligence
We won a major pitch because we could promise and deliver insights at impossible speed without sacrificing quality. While competitors quoted 3-4 week timelines, we presented comprehensive consumer insights within 48 hours. The client was amazed by the depth of understanding we achieved so quickly. This technology transformed our competitive advantage completely.
David Rodriguez
Innovation Manager, Forward Labs
Our agile product development process required rapid feedback loops that traditional research couldn't support. Now our teams get deep consumer insights within hours of ideation sessions. We can validate concepts, understand user pain points, and iterate based on real consumer voices all within the same week. It's revolutionized how we innovate.
Lisa Wang
COO, Strategic Insights Group
Our operational costs dropped 40% while client satisfaction increased dramatically. We eliminated the expensive logistics of focus group facilities, participant recruitment, and lengthy analysis cycles. Now we deliver premium-quality insights at survey-level costs, improving our margins while providing more value to clients. It's the business model transformation we needed.
Increase analysis quality and speed at the same time
Increase analysis quality and speed at the same time
$500M Client Value Managed
100M Data Points Processed
Proprietary ML/AI Algorithms
Privacy protected • No strings attached • Limited spots this month
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